Automate Your Email Marketing: Integrating Square with AWeber through Zapier

In today's fast-paced business environment, integrating your payment platform with your email marketing system can streamline operations and enhance customer engagement. If you're using Square for payments and AWeber for email marketing, you can connect the two using Zapier, an online automation tool that connects your favorite apps and services.

Firstly, ensure you have active accounts on Square, AWeber, and Zapier. Once ready, follow the below steps:

1. Log in to your Zapier account and click the 'Make a Zap' button.
2. Choose Square as your trigger app - the service that starts your workflow. Select the specific Square event that will trigger the automation, such as 'New Transaction'.
3. Connect your Square account to Zapier by signing in and authorizing access to your data.
4. Test the Square trigger to confirm that Zapier can fetch the necessary information.
5. Now, select AWeber as the action app – where the data is sent. Choose the action you want to occur in AWeber, like 'Add Subscriber'.
6. Connect your AWeber account by providing your login credentials and granting access to Zapier.
7. Match up the Square transaction details to the appropriate fields in AWeber, such as email address and name, to ensure the information is correctly transferred.
8. Test the AWeber action to verify that the information from Square is correctly mapped and sent.
9. Name your Zap and turn it on.

Your integration is now complete! Transactions in Square will automatically create or update subscribers in your AWeber email lists, allowing for efficient follow-ups and targeted communication. Remember to monitor your Zap’s performance and make adjustments as needed for optimal results.

Keep in mind that automation through Zapier can go beyond the basics. Explore additional Zaps such as sending automated emails after a purchase or segmenting customers based on their buying behavior for precision marketing.