Automate Your Emails: Sending Recurring Messages Every Other Friday with Zapier

In the bustling world of business and technology, staying on top of your communication can sometimes be a daunting task. Automation has become the lifesaver for many, ensuring that important emails are sent out on time, every time, without fail. A common query we encounter is how to utilize Zapier, a powerful automation tool, to send emails bi-weekly, specifically every other Friday. In this article, we'll walk you through a step-by-step process on how to set up this automation, ensuring your email campaigns hit the inbox right on schedule.

Step 1: Sign Up or Log Into Zapier
Firstly, you'll need to have a Zapier account. If you're new to the platform, sign up and create an account. If you already have an account, simply log in.

Step 2: Make a New Zap
Once you're in your dashboard, click on the 'Make a Zap' button. This will start the process of creating a new Zap, which is essentially your automated workflow.

Step 3: Set Up Your Trigger
Zapier works on a trigger and action model. For sending emails every other Friday, your trigger will be the schedule by which the emails are sent. Search for and select 'Schedule by Zapier' as your trigger app. You will then choose 'Every Week' as the trigger event to get the right interval.

Step 4: Customize Your Schedule
After selecting the trigger event, you'll need to specify the 'Day of the Week' and 'Time of Day' for your emails to be sent. Pick 'Friday' and set your desired time. To ensure it runs every other Friday, you will have to manually adjust the number of weeks gap. Currently, Zapier does not allow for bi-weekly scheduling directly, so a common workaround is to alternate your emails with another task every alternating Friday, or use a filter to check dates.

Step 5: Set Up Your Action
Now for the action – sending the emails. Select the email app you would like to send your email through (for example, Gmail, Outlook, etc.). Choose the 'Send Email' action event and connect your email account with Zapier.

Step 6: Customize Your Email
Within your chosen email app in Zapier, you'll have fields to fill in your email's details, including the recipients, subject line, body, and any attachments you'd like to add. You can also use Zapier’s built-in templates or custom HTML for your email content.

Step 7: Test and Turn On Your Zap
Before activating your Zap, it’s wise to test it to make sure everything is working as it should. Once confirmed, hit the 'Turn On' button. Congratulations, your automation is now set up!

Your recurring email is ready, and Zapier’s automation ensures that you don't have to lift a finger to send those emails every other Friday.

By harnessing the power of automation services like Zapier, you can improve your workflow and ensure consistent communication with your clients or team, saving you time for more critical tasks at hand.