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Streamline Your Sales Funnel: Integrating Zapier with ClickFunnels for Efficiency

Published on Feb 28th, 2024

Boosting your marketing and sales efforts is a must in today's fast-paced business world, and integrating your tools can make a dramatic difference in efficiency and productivity. Setting up Zapier with ClickFunnels is a crucial step for entrepreneurs and businesses looking to automate tasks and streamline their sales process. Here is your straightforward guide to connecting these powerful platforms and getting the most out of your funnels.


Step 1: Create a Zapier Account


The first step in integrating Zapier with ClickFunnels is to create a Zapier account if you don’t already have one. Head to zapier.com and sign up for an account. There are different plans available, including a free tier that’s great for getting started.


Step 2: Get to Know ClickFunnels


Before you set up the integration, ensure you're familiar with your ClickFunnels account. In ClickFunnels, find the funnel you want to link with Zapier. Each funnel may have different triggers and actions you desire to automate.


Step 3: Select Your Trigger and Action


Log into your Zapier account and click on 'Make a Zap!' button. A 'Zap' is essentially an automated workflow between your apps. For the Trigger, search and select ‘ClickFunnels’; you will then need to choose a specific trigger event from ClickFunnels, like 'New Contact Activity' or 'New Successful Purchase.'


After setting your trigger, you’ll be prompted to select your Action—this is the event that occurs as a result of the trigger. You can select from a vast list of apps integrated with Zapier to pass your data to—whether it's an email marketing tool, CRM, spreadsheet, or another application.


Step 4: Connect Zapier to ClickFunnels


You will be asked to 'Choose Account' where you connect your ClickFunnels account to Zapier. Click on ‘Connect a New Account’ and you will be prompted to provide your ClickFunnels API key. You can find this API key in your ClickFunnels account under 'Account Settings' > 'Integrations.' After you've keyed in the API details, click 'Yes, Continue' to authorize the connection.


Step 5: Set Up Trigger Options


Depending on the trigger you've selected, you might have to specify certain options. For instance, if your trigger is a new successful purchase, you might need to select the specific funnel and the funnel step within ClickFunnels to monitor for new purchases.


Step 6: Test the Trigger


Zapier allows you to test the trigger to make sure it's set up correctly. It's a critical step to ensure that Zapier is communicating properly with ClickFunnels.


Step 7: Set up the Action


Now, you'll configure the action you want to take place. You might be adding a new row to a Google Sheet, creating a task in your project management tool, or adding a contact to your email list, for instance. Follow the prompts to set up the specifics of your action.


Step 8: Test and Turn on Your Zap


Finally, test the entire workflow to ensure the action gets executed when the trigger occurs. If everything works smoothly, turn on your Zap. It will now run automatically according to your configurations.


Congratulations! You've successfully set up Zapier with ClickFunnels. You're on your way to a more connected, automated, and efficient sales funnel that can scale your operations and bring your business to new heights.


Remember, this setup can be as simple or as complex as your business needs demand. Always revisit your Zaps to update them as your sales processes evolve.


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