Streamlining Your Webinar Process: Integrating GoToWebinar with Infusionsoft

Setting up a webinar can be a complex task, but with the power of GoToWebinar and the automation capabilities of Infusionsoft, it becomes a breeze, even without third-party tools like Zapier or PlusThis.

Getting Started with GoToWebinar and Infusionsoft Integration

Begin by planning your webinar using GoToWebinar. With its user-friendly platform, you can schedule the date and time, create a registration form, and customize reminder emails. Once your webinar is ready, it's time to move on to integration.

Step 1: Access Infusionsoft's Campaign Builder

Log in to your Infusionsoft account and go to the 'Campaign Builder'. Here, you will create a new campaign specifically for your webinar. If you're unfamiliar with the Campaign Builder, Infusionsoft offers detailed guides and tutorials to help you get started.

Step 2: Create a Registration Sequence

Inside the Campaign Builder, set up a 'Registration Sequence'. This is where participants will enter their details to sign up for your webinar. You can customize the sequence to include a confirmation email that contains the unique GoToWebinar registration link.

Step 3: Integrate Your Webinar

Head to the Infusionsoft Marketplace and search for the official GoToWebinar integration. Install it and follow the prompts to connect your GoToWebinar account to your Infusionsoft campaign.

Step 4: Automate Communication

With your accounts linked, you can now automate your pre-webinar communication. Set up emails in Infusionsoft to send reminders and information to your registrants. You can also automate follow-up sequences post-webinar to keep the conversation going with attendees.

Step 5: Track and Analyze

Use Infusionsoft's reporting tools to analyze your webinar's success. Track registrations, attendance rates, and follow-up engagement to refine your strategy for future webinars.

Final Thoughts

By integrating GoToWebinar with Infusionsoft, you're able to provide a seamless experience for your attendees while also simplifying your workflow. Without the need for additional tools such as Zapier or PlusThis, you keep your processes within a robust ecosystem, ensuring better data management and efficiency.

Whether you're a small business owner or a marketing professional, mastering webinar setup through GoToWebinar and Infusionsoft integration will help you to engage with your audience effectively while saving time and resources.